Aitor Grandes

Independent Digital Advisor | Interim Manager | Expert in Digital Transformation, New Ventures and Generative AI

My goal is to help companies leverage technology to create value, improve competitiveness, and grow in increasingly complex markets.

With over 20 years of experience leading digital initiatives, I advise companies seeking to optimize their digital transformation and create new technology-driven business models. My approach focuses on guiding executives and teams through identifying and implementing strategies that drive operational efficiency, innovation, and sustainable growth.

I’ve had the privilege of developing digital solutions for major corporations like BBVA and Banco Santander, and leading initiatives such as the creation of 24symbols, the “Spotify of books,” and the specialized marketplace consultancy Dendary.com, which was recently acquired by MIOGROUP. This journey has provided me with deep insights into the challenges companies face in their digital transformation efforts and the best practices to overcome these obstacles and deliver tangible impact.

My services are designed for companies looking to:

• Digital Transformation: advising on integrating new technologies to enhance processes, products, and services.
• New Business Models: developing and validating new digital strategies to meet market trends.
• Marketplace Consulting: designing and scaling digital platforms focused on e-commerce.
• Product Management: full lifecycle management of digital products, from design and technology development to go-to-market strategy and execution.
• Generative AI Consulting: helping businesses unlock the potential of generative AI to automate content creation, enhance decision-making, and drive innovation across various sectors.
• Executive Mentorship: strategic support for business leaders navigating the digital age.

In addition to my entrepreneurial career, I have held teaching and mentoring roles at leading institutions such as ISDI and ESIC, sharing my experience to train the next generation of digital business professionals.

Would you like my help to boost your business in the digital era?